LinkedIn PPC Advertising
LinkedIn PPC Advertising is another social media pay-per-click platform that allows you to reach your target market by using demographic targeting (similar to Facebook Advertising). LinkedIn’s...
View ArticleLinkedIn PPC Advertising, Part II: Avoiding Ad Fatigue
Just as I stated in a previous post about Facebook ads, keeping your LinkedIn ads fresh can be tricky at times. Ads can completely stop showing if you do not make proper adjustments. If your...
View ArticleLinkedIn Advertising Update: New Demographic Response Data
LinkedIn now provides advertisers with a demographic profiling of ad respondents that is available on the interface just below the graph. This section, labeled “summary of who clicked on your ads,”...
View ArticleTargeting Alumni with LinkedIn Advertising
Last month I wrote a post detailing how higher-education providers could use LinkedIn’s new targeting options to refine their audiences and get more qualified leads. Like Facebook, LinkedIn allows you...
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